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Telling the truth. It's one of the first lessons we teach our children, isn't it?
We do that because we know that truth is fundamental to earning the trust of others.
In business, it's how people we encounter earn the honorific of Trusted Adviser.
I was fired once for refusing to lie to prospects and customers. I'm proud of that. It was a true turning point for me in my understanding of the sales profession and of what true leadership is.....and is not.
For me, being honest is part of the ethics of Conscientious Capitalism, and it's why I believe that it's not only possible to make money without doing harm or sacrificing your ethics, it's the only way worth doing so.
Reach out and let's talk if you're looking for help building your business, your culture, and your sales in 2021. You'll only ever get the truth from me.
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