Are you a B2B leader who wants to...

The B2B Strategy Blueprint is a personalized, proprietary, one-on-one assessment of your go-to-market readiness. It's built specifically for B2B founders and leadership teams who need expert help to design the strategy and sales processes that take the guesswork out of growing revenues.

You work directly with Greg Russak through a structured, one-on-one series of sessions covering 12 critical aspects of your business, from problem definition, ICPs and buyer personas to value propositions, messaging, value-based pricing, and sales processes and playbooks. AI tools support the research and analysis. The assessment, judgment, and recommendations are Greg's, grounded in his 40 years in the B2B tech sales trenches and your specific situation, not a generic template.

Early-stage and growth-stage B2B founders who need help overcoming their own lack of knowledge and experience developing scalable and repeatable sales strategies and processes essential for growing revenues. They know they need help solving the sales problems of low sales volumes, small deal sizes, slowing and stalling deal velocity, and missed sales forecasts.

Most founders do a great job describing the problem they solve. Is it described in the buyer's language? Is it a problem the buyer is willing to pay to solve? How do you know? The Problem Definition module walks through how well-validated your problem statement really is, and where the gaps between "real problem" and "funded priority" are costing you deals.

It matters more than most founders without a background in sales expect. An undocumented process means every rep (including you) is improvising discovery and qualifying, forecasts are emotional and wishful guesses, and too little is institutionally learned from every win and loss. Assessing sales processes and architectures is the vital precursor to developing sales playbooks that scale up sales volumes, deal sizes, and predictability.

The Blueprint. A senior-advisor assessment of your go-to-market approach, selling strategy, and sales processes with written recommendations for building a sales machine that's tailored to your company's stage, staff, and industry. 

Just book a free, no-pressure Zoom call. I'll walk through what the 12 modules cover, map out how the assessment would apply to your specific business, and answer all your questions. If we agree that we're a good fit for each other, we'll align calendars to get started.