Through our startup journey at Dization, we needed an outside set of expert eyes on our go-to-market sales strategy, and one of our trusted advisors enthusiastically pointed us to Greg. Greg’s experience and expertise at developing B2B channel sales helped us to put a framework in place in which we can continue to think through our options. I wholeheartedly endorse and recommend Greg to anyone who needs help developing their go-to-market sales strategy.
- Rob Santoro, CEO and Co-founder, Dization, Inc.
Greg was instrumental in the development of our turn-around strategy. He applied his first-hand experience in edtech selling to help us to better understand the influencer and buyer persona in our markets, how and what to message to them, how to position upcoming product enhancements, and even developed a customized "Segmentation Score Sheet" to help us to prioritize our sales efforts. I wholeheartedly endorse and recommend Greg Russak to any organization who wants to improve their sales - and who doesn't?"
- Mike Callaghan, Executive Vice President of Sales, Business & Community Development, Population Health Innovations, Inc.
As the VP Sales for an early stage business, Greg played a very critical strategic role in developing the organization's sales process and target segmentation.
Also, as a part of small team Greg rolled up his sleeves and did a great deal of the detailed day to day work which is critical to successful sales. Greg was extremely good at building relationships with prospects from both small and very large companies. Greg's people skills also served him very well in the office as he was always ready to help and support those around him. Greg has extremely high personal and professional character and I recommend him strongly for anyone looking to add a core team member and experienced Sales leader.
- Stephan Mueller, Managing Partner at Preis Capital
Greg is an excellent all-purpose sales manager. At BirdBrain, Greg flexed into a variety of roles, including developing direct and indirect sales channels, building out tools and practices to ensure sales people thrive, and managing compassionately and candidly. Greg brings enthusiasm and warmth to his interactions with others, while maintaining expectations & a growth mindset in a fast-paced environment.
- Tom Lauwers, Founder, Chief Roboticist, and President of BirbBrain Technologies LLC
"Sometimes finding a thoughtful guest speaker for my adult entrepreneurial classes can be challenging. With Greg, scheduling and executing was a breeze. Not only did Greg really take the time to listen to my goals with the curriculum, he also put in extra effort to make sure his talking points were aligned with our organization’s mission. On the day of the class, Greg was professional and prepared. Our attendees thoroughly enjoyed the session, taking diligent notes and responding positively to Greg's upbeat presentation style. I would highly recommend Greg to any organization or group looking for an engaging speaker on the ins and outs of sales.
- Jenny Sharpe, Program Director at Ascender."
“Greg was really easy to work with when it came to coordinating his session as part of our 4-week Startup Alleghenies entrepreneurial workshop. He’s an engaging speaker and story-teller who offers advice on ethical leadership and sales process using free tools he has created combined with his real-life experiences. I confidently recommend Greg to any business group looking for a speaker who is happy to share what he knows in an easy going and conversational way.”
- Joseph Fetzer, Director of Entrepreneurship and Innovation for Somerset County (PA) and Professional Coach with MotoCoaching