Is AI supercharging sales laziness?

Holy sh*t.

....partner in this field for your employer?????

....interested in speaking with your manager????

This is the 3rd such "generous offer" in the last 3 days.

No matter your profession, I'm betting you've been seeing this sort of "generous offer" alongside an ever-increasing repetitiveness — sometimes word-for-word — in all of your inboxes.

Could it be that AI is supercharging this kind of sales laziness?

You're right, lazy sales prospecting isn't new. Those of us who have used certain CMSes can immediately recognize their template emails when they clutter our inbox.

Yes, you're right again. There are still lots of sales reps working at lots of companies who seem to be led by people who still cling to throw-it-against-the-wall as a valid B2B sales strategy. We endure multiple such messages from them daily.

Yes, of course, being lazy and disingenuous in one's messaging is no way to earn a new connection with anyone. Earning trust and confidence is hard. That's a good thing.

What I don't see is a day anytime soon when leaning on AI for sales messaging will make that more authentic. What's your take?

Be assured that I'm not an AI luddite. I'm excited for its potential, what is already possible, and even how a neophyte like me is using it.

My advice — my plea, actually — to my fellow humans in the noble professions of sales and sales leadership is this:

Don't delegate the creativity and authenticity for how you initiate a connection to another human being to technology.

Have you found ways to employ AI without losing creativity, authenticity, and your humanity?

Tell us about it in the comments.