It's still a bit surprising how often I hear a sales process defined in terms of numbers of touches; i.e., how many emails, voicemails, InMails, etc.
I learned a long time ago that "the numbers game" is certain to do one thing, and that's to keep sales people busy.
What I've also learned is that those necessary activities are not a sales process.
"Now in charge of brands like Cinnabon, Jamba Juice and Auntie Anne’s pretzels, Cole says we need to redefine capitalism so that stories like hers aren’t an anomaly."
Give a listen to this short and compelling interview as she defines "conscious capitalism."
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